attention’s short. grab it.

We’re all goldfish here.

On average, we glug through more than 100,000 words each day. How do a lucky few stick? They’re relevant, making a connection in our little goldfish brains that says, “That’s for me.”

Building a brand is about figuring out, in the ocean of words, which ones have the power to lure an audience. Let’s reel in who matters most to you.