If you want to catch the fish, you have to bait the hook. Brand strategy gives you the lure that makes you irresistible to the customers you want most.

emdashery delivers insight-based branding, meaning it starts with research to understand what you offer, who you want to reach and what the competition offers them. The brand framework is built on what customers want most that you can offer in a way that’s different from the competition.

You may need to start from scratch, evolve your brand or add to a foundation with elements that will help you with everything from talent recruitment to moving the needle on marketshare. Together, we’ll design a brand that drives response—hook, line and sinker.

Brand Strategy Research

• Competitive analysis

• Customer personas

• Trend and insights reports

• Evaluation of current brand

• Survey and focus group facilitation

Brand Strategy Framework

Organizational Brand Elements

• Mission

• Vision

• Values

• Purpose

Go-to-Market Brand Elements

• Brand Positioning

• Value Proposition

• Brand Essence

• Brand Voice

• Brand Narrative

• Messaging Frameworks